My role at Epicosity – Our clients hire us for one thing, to prove ROI. As the CMO my role is to figure out the fundamental goals of each client and then develop a strategy that will move the numbers. Marketing is a complex mix of research, strategy and creativity. I take pride on my ability to break down a market and find the best possible strategy that delivers results.
Expertise – Analysis, strategy development, business management, media buying, creative direction, market development.
Education – The University of South Dakota
What did you want to be when you grew up?
Billy the Kid. I told this to my 4th grade teacher after watching Young Guns II.
If you weren't a CMO/Partner, what would you be and why?
I would be a Defense Attorney. I love to debate!