The Story
Eagle Imports markets seven unique brands of firearms within the U.S. And because they import these firearms from all around the world, we wanted to appeal to shooters’ sense of adventure. Embark on a new journey with Eagle Imports and try something different. Something beyond mainstream. That’s what fueled our branding efforts and helped bring Eagle to the forefront of shooters’ minds.
The Results
- Helped increase name recognition of all seven Eagle Import brands with dealers and distributors nationwide
- Focused brand story messaging, traditional and digital ad design and product marketing collateral to more clearly convey a complex import organization working from around the globe
- Improved upon overall brand reputation for both Eagle Imports as a company, as well as the seven firearm brands and subsequent new product introduction for eight years and counting