Sioux Falls Federal Credit Union

I Am Sioux Falls
The Idea

I Am Sioux Falls

In a market riddled with consumer options for financial institutions, Sioux Falls Fed sought a way to truly differentiate itself from the competition. And what better way to endear yourself to the community than emphasizing that you're the credit union with "Sioux Falls" right there in the name? This credit union campaign aimed to give Sioux Falls Fed ownership of its space in a definitive way.