South Dakota Department of Health

Are You Next
The Idea

Are You Next

Because of their small stature, mosquitoes are easy to ignore.  The South Dakota Department of Health needed to get the message across that taking adequate precautions to protect from illness such as West Nile virus is critical, particularly in a state where related death rates were at a national high rate. The “Are You Next?” campaign capitalized on the severity of this issue with jarring closeups to make the urgency undeniable.

South Dakota Department of Health

Video

Print

Digital

Outdoor

What's Next