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+ Education Solutions

Connect with Next-Gen Learners

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The best thing you can be is authentically yourself.

It’s tough to connect with students these days. Their inboxes (and mailboxes) are inundated. Their phones and social feeds are overflowing with much cooler content than any college or university can create. But good news – they’re not expecting all that. What they are expecting is a clear path to a bright future. No pressure.

How might your college or university better connect with future students?

Never stop learning. Don’t coast on what you think you know. Ask. Then answer. Because when you truly understand who they are, it’s much easier to craft authentic conversations that engage, inspire and – most importantly – drive enrollment.

 

Ready to re-learn and refresh?

Education is the most powerful weapon which
you can use to change the world.

- Nelson Mandela

PULSE

Discovery + Insights

Ready to take the pulse of your brand or product? We specialize in smart starts. Here at the foot of the mountain, foundations are laid for every strategic and creative decision that comes next. Every solution is a proven step along the path. Choose your gear.

An in-depth look at your target audience(s) and their preferences, perceptions and relationship with your brand.

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From USPs and KPIs to big-picture competitive reviews, this crucial step aligns your goals to marketing strategy.

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Tools and resources for discovering how people talk about your brand today combined with strategies for tomorrow.

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Identify new opportunities for connecting with customers by first understanding every touchpoint along the way.

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Is your website ADA compliant? Our experienced team provides 360-degree evaluations and next-step recommendations.

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Identifying your right-fit customers and driving strategy through demographics, characteristics, motivations and more.

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Identify, assess and create an action plan for all foundational issues affecting your site’s organic search performance.

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A comprehensive assessment of all your brand’s accounts, including engagement and opportunities vs. the competition.

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+ Education Insights +

How did South Dakota State University increase admissions page traffic by 50%?

View Case Study

DRIVE

Awareness + Action

Here’s where the rubber meets the road. These solutions are the first steps to the top of the mountain. We’ll be brave. We’ll be bold. And above all, we’ll be strategic. Subjectivity stays in base camp. From here on out we’re guided by insight.

An iterative process led by creative cycling, where we transform insights and strategy into tone and style. This is a pivotal stage in campaign development. Deliverables visualized will set the stage for overall creative direction.

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Got a lot to say? Focus the firehose and increase effectiveness. This essential tool identifies and outlines complex product or service USPs, “mapping” them into easy-to-follow points of conversation for key personas.

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Once your campaign launches, your team must deliver the experience. This one-sheet overview is a must-have tool for keeping everyone on the same page and, if necessary, selling the “why” to internal stakeholders.

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+ Education Insights +

How did journey maps unlock new admissions opportunities for Western Technical College?

View Case Study

CORE

Targeting + Teamwork

The issues facing today’s higher education industry require a unique combination of experience, insights and subject matter expertise. From awareness and applications to enrollment and retention – these solutions are built on over a decade of proven results.

A strategic campaign with one purpose – to target right-fit students with your school’s USP, encourage them to submit their application, and enter the top of your enrollment funnel.

Priorities

  • Review Strategic Enrollment Plan
  • Review Prospective Student List-Buying Strategy
  • Current Student Profile Audit
  • Competitive Schools Review
  • Identify Campaign Goals & KPIs
  • Identify Ideal Student Personas
  • Student Journey Map(s)
  • Campaign Strategy Development
  • Campaign Theme & Asset Creation
  • Media Placement & Management
  • Monthly & Quarterly Performance Audits
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Insight-driven strategies and tactics designed to convert admitted students into enrolled students with optimized timing, personalized messaging and streamlined digital engagement.

Priorities

  • Historic Yield Rate Audit
  • Key Stakeholder Interviews
  • Current Student Enrollment Process Audit
  • Competitive Schools Review
  • Identify Campaign Goals & KPIs
  • Identify Ideal Student Personas
  • Student Journey Map(s)
  • Campaign Strategy Development
  • Campaign Theme & Asset Creation
  • Media Placement & Management
  • Monthly & Quarterly Performance Audits
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Comprehensive and broad, dialed-in and dialed-up – here’s where we’ll uncover your school’s foundational positioning then deliver it to the right students, both online and off.

Priorities

  • Historic Enrollment Audit
  • Key Stakeholder Interviews
  • Competitive Schools Review
  • Identify Campaign Goals & KPIs
  • Identify Ideal Student Personas
  • Student Journey Map(s)
  • Campaign Strategy Development
  • Campaign Theme & Digital/Social/Traditional Asset Creation
  • Media Placement & Management
  • Monthly & Quarterly Performance Audits
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Maybe it’s the campus vibe. Maybe it’s a financial decision. Maybe it’s an entirely new path. This campaign helps tough-to-target transfer students discover everything your school has to offer.

Priorities

  • Transfer Enrollment Audit
  • Key Stakeholder Interviews
  • Identify Campaign Goals & KPIs
  • Identify Ideal Transfer Student Personas
  • Transfer Student Journey Map(s)
  • Campaign Strategy Development
  • Campaign Theme & Digital/Social/Traditional Asset Creation
  • Media Placement & Management
  • Monthly & Quarterly Performance Audits
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What's your stretch goal?

We specialize in big thinking that gets results, always beginning with questions. Discovery is key – not just for best-laid plans, but for unexpected opportunities, too. The path to your goal starts now.

 

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