education-solution

The best thing you can be is authentically yourself.

It’s tough to connect with students these days. Their inboxes (and mailboxes) are inundated. Their phones and social feeds are overflowing with much cooler content than any college or university can create. But good news – they’re not expecting all that. What they are expecting is a clear path to a bright future. No pressure.

How might your college or university better connect with future students?

Never stop learning. Don’t coast on what you think you know. Ask. Then answer. Because when you truly understand who they are, it’s much easier to craft authentic conversations that engage, inspire and – most importantly – drive enrollment.

Ready to re-learn and refresh?

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An in-depth look at your target audience(s) and their preferences, perceptions and relationship with your brand.

From USPs and KPIs to big-picture competitive reviews, this crucial step aligns your goals to marketing strategy.

Tools and resources for discovering how people talk about your brand today combined with strategies for tomorrow.

Identify new opportunities for connecting with customers by first understanding every touchpoint along the way.

Is your website ADA compliant? Our experienced team provides 360-degree evaluations and next-step recommendations.

Identifying your right-fit customers and driving strategy through demographics, characteristics, motivations and more.

Identify, assess and create an action plan for all foundational issues affecting your site’s organic search performance.

A comprehensive assessment of all your brand’s accounts, including engagement and opportunities vs. the competition.

An iterative process led by creative cycling, where we transform insights and strategy into tone and style. This is a pivotal stage in campaign development. Deliverables visualized will set the stage for overall creative direction.

Got a lot to say? Focus the firehose and increase effectiveness. This essential tool identifies and outlines complex product or service USPs, “mapping” them into easy-to-follow points of conversation for key personas.

Once your campaign launches, your team must deliver the experience. This one-sheet overview is a must-have tool for keeping everyone on the same page and, if necessary, selling the “why” to internal stakeholders.

A strategic campaign with one purpose – to target right-fit students with your school’s USP, encourage them to submit their application, and enter the top of your enrollment funnel.

Priorities

Review Strategic Enrollment Plan
Review Prospective Student List-Buying Strategy
Current Student Profile Audit
Competitive Schools Review
Identify Campaign Goals & KPIs
Identify Ideal Student Personas
Student Journey Map(s)
Campaign Strategy Development
Campaign Theme & Asset Creation
Media Placement & Management
Monthly & Quarterly Performance Audits

Insight-driven strategies and tactics designed to convert admitted students into enrolled students with optimized timing, personalized messaging and streamlined digital engagement.

Priorities

Historic Yield Rate Audit
Key Stakeholder Interviews
Current Student Enrollment Process Audit
Competitive Schools Review
Identify Campaign Goals & KPIs
Identify Ideal Student Personas
Student Journey Map(s)
Campaign Strategy Development
Campaign Theme & Asset Creation
Media Placement & Management
Monthly & Quarterly Performance Audits

Comprehensive and broad, dialed-in and dialed-up – here’s where we’ll uncover your school’s foundational positioning then deliver it to the right students, both online and off.

Priorities

Historic Enrollment Audit
Key Stakeholder Interviews
Competitive Schools Review
Identify Campaign Goals & KPIs
Identify Ideal Student Personas
Student Journey Map(s)
Campaign Strategy Development
Campaign Theme & Digital/Social/Traditional Asset Creation
Media Placement & Management
Monthly & Quarterly Performance Audits

Maybe it’s the campus vibe. Maybe it’s a financial decision. Maybe it’s an entirely new path. This campaign helps tough-to-target transfer students discover everything your school has to offer.

Priorities

Transfer Enrollment Audit
Key Stakeholder Interviews
Identify Campaign Goals & KPIs
Identify Ideal Transfer Student Personas
Transfer Student Journey Map(s)
Campaign Strategy Development
Campaign Theme & Digital/Social/Traditional Asset Creation
Media Placement & Management
Monthly & Quarterly Performance Audits