+ Education Solutions
Connect with Next-Gen Learners

The best thing you can be is authentically yourself.
It’s tough to connect with students these days. Their inboxes (and mailboxes) are inundated. Their phones and social feeds are overflowing with much cooler content than any college or university can create. But good news – they’re not expecting all that. What they are expecting is a clear path to a bright future. No pressure.
How might your college or university better connect with future students?
Never stop learning. Don’t coast on what you think you know. Ask. Then answer. Because when you truly understand who they are, it’s much easier to craft authentic conversations that engage, inspire and – most importantly – drive enrollment.
Ready to re-learn and refresh?
+ Brand Champions +



+ Brand Champions +



+Solving Your Challenges+
An in-depth look at your target audience(s) and their preferences, perceptions and relationship with your brand.
Tell Me MoreFrom USPs and KPIs to big-picture competitive reviews, this crucial step aligns your goals to marketing strategy.
Tell Me MoreTools and resources for discovering how people talk about your brand today combined with strategies for tomorrow.
Tell Me MoreIdentify new opportunities for connecting with customers by first understanding every touchpoint along the way.
Tell Me MoreIs your website ADA compliant? Our experienced team provides 360-degree evaluations and next-step recommendations.
Tell Me MoreIdentifying your right-fit customers and driving strategy through demographics, characteristics, motivations and more.
Tell Me MoreIdentify, assess and create an action plan for all foundational issues affecting your site’s organic search performance.
Tell Me MoreA comprehensive assessment of all your brand’s accounts, including engagement and opportunities vs. the competition.
Tell Me More+ Education Insights +
How did South Dakota State University increase admissions page traffic by 50%?
An iterative process led by creative cycling, where we transform insights and strategy into tone and style. This is a pivotal stage in campaign development. Deliverables visualized will set the stage for overall creative direction.
Tell Me MoreGot a lot to say? Focus the firehose and increase effectiveness. This essential tool identifies and outlines complex product or service USPs, “mapping” them into easy-to-follow points of conversation for key personas.
Tell Me MoreOnce your campaign launches, your team must deliver the experience. This one-sheet overview is a must-have tool for keeping everyone on the same page and, if necessary, selling the “why” to internal stakeholders.
Tell Me More+ Education Insights +
How did journey maps unlock new admissions opportunities for Western Technical College?
A strategic campaign with one purpose – to target right-fit students with your school’s USP, encourage them to submit their application, and enter the top of your enrollment funnel.
Priorities
- Review Strategic Enrollment Plan
- Review Prospective Student List-Buying Strategy
- Current Student Profile Audit
- Competitive Schools Review
- Identify Campaign Goals & KPIs
- Identify Ideal Student Personas
- Student Journey Map(s)
- Campaign Strategy Development
- Campaign Theme & Asset Creation
- Media Placement & Management
- Monthly & Quarterly Performance Audits
Insight-driven strategies and tactics designed to convert admitted students into enrolled students with optimized timing, personalized messaging and streamlined digital engagement.
Priorities
- Historic Yield Rate Audit
- Key Stakeholder Interviews
- Current Student Enrollment Process Audit
- Competitive Schools Review
- Identify Campaign Goals & KPIs
- Identify Ideal Student Personas
- Student Journey Map(s)
- Campaign Strategy Development
- Campaign Theme & Asset Creation
- Media Placement & Management
- Monthly & Quarterly Performance Audits
Comprehensive and broad, dialed-in and dialed-up – here’s where we’ll uncover your school’s foundational positioning then deliver it to the right students, both online and off.
Priorities
- Historic Enrollment Audit
- Key Stakeholder Interviews
- Competitive Schools Review
- Identify Campaign Goals & KPIs
- Identify Ideal Student Personas
- Student Journey Map(s)
- Campaign Strategy Development
- Campaign Theme & Digital/Social/Traditional Asset Creation
- Media Placement & Management
- Monthly & Quarterly Performance Audits
Maybe it’s the campus vibe. Maybe it’s a financial decision. Maybe it’s an entirely new path. This campaign helps tough-to-target transfer students discover everything your school has to offer.
Priorities
- Transfer Enrollment Audit
- Key Stakeholder Interviews
- Identify Campaign Goals & KPIs
- Identify Ideal Transfer Student Personas
- Transfer Student Journey Map(s)
- Campaign Strategy Development
- Campaign Theme & Digital/Social/Traditional Asset Creation
- Media Placement & Management
- Monthly & Quarterly Performance Audits