What makes a story not just seen, but felt?
On this episode of A Matter of Degrees, Epicosity Video Director Travis Berg dives into the heart of brand storytelling through video—especially in higher education. For Travis, the best creative partnerships are built on understanding a brand’s existing culture and finding the emotion that connects it to its audience.
He shares how great video doesn’t just tell a story—it moves people. From higher ed campaigns that bring purpose to life to projects that have become lifelong favorites, Travis explains how real-world stories and college cultures drive Epicosity’s approach to content creation—the Hero-Hub-Hygiene model.
Travis discusses how messaging meets mission, bridging creative storytelling with measurable outcomes. He unpacks how share of voice and KPIs can guide creative direction without dimming the emotional power that makes video so effective. The best work, he notes, happens when an institution’s internal culture and external brand are telling the same story—consistently, clearly and with heart.
If you’re ready to see how storytelling can strengthen your brand and connect with audiences on a deeper level, this episode is a must-listen. Tune in to hear how Epicosity’s video philosophy transforms mission-driven messaging into stories that truly stick.
Too long didn't watch? Here's what you should remember.
Hearing from an expert with over a decade of experience can help put things into perspective. Check out the episode for more.