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Yes, it’s beautiful at the top – but getting there is the real achievement.

Climbing mountains may be an overused metaphor, but hear us out… Without investing time in preparation, research, thorough understanding of all necessary gear AND the support of experienced team members, you won’t make it. You won’t make it if you shoot for “good enough” elevation status, either. It always takes hard work, vision and guts to get to the top of anything – a mountain, an industry, or a customer’s must-have list.

The outdoor, hunting and shooting sports industry is facing new challenges every day.

We specialize in bullseye branding, creative, social media, inbound content and video production services with foundational discovery for each step. Where you’re going, there may not be shortcuts - but there is a path.

Ready to push for the summit?

Let's Talk

An in-depth look at your target audience(s) and their preferences, perceptions and relationship with your brand.

From USPs and KPIs to big-picture competitive reviews, this crucial step aligns your goals to marketing strategy.

Tools and resources for discovering how people talk about your brand today combined with strategies for tomorrow.

Identify new opportunities for connecting with customers by first understanding every touchpoint along the way.

Is your website ADA compliant? Our experienced team provides 360-degree evaluations and next-step recommendations.

Identifying your right-fit customers and driving strategy through demographics, characteristics, motivations and more.

Identify, assess and create an action plan for all foundational issues affecting your site’s organic search performance.

A comprehensive assessment of all your brand’s accounts, including engagement and opportunities vs. the competition.

An iterative process led by creative cycling, where we transform insights and strategy into tone and style. This is a pivotal stage in campaign development. Deliverables visualized will set the stage for overall creative direction.

Got a lot to say? Focus the firehose and increase effectiveness. This essential tool identifies and outlines complex product or service USPs, “mapping” them into easy-to-follow points of conversation for key personas.

Once your campaign launches, your team must deliver the experience. This one-sheet overview is a must-have tool for keeping everyone on the same page and, if necessary, selling the “why” to internal stakeholders.

Social media is an enormous component in being successful as an outdoor brand. From content creation to platform growth, we’ll aim for consistency, originality and maximum engagement.

Priorities

Social Media Account Audit
Social Media Competitive Analysis
Consumer Profile Audit
Key Stakeholder Interviews
Content Calendar Planning & Strategy
Social Content Visual Look & Feel
Content Creation & Posting
Monthly & Quarterly Performance Audits

Let’s empower the dealers who stock your products with efficient, effective communication and sales information and tools It’s how they set your brand apart to customers.

Priorities:

Key Stakeholder Interviews
Existing Dealer Support Materials Review (Including P.O.P.)
Identify Opportunities & Challenges
Streamline & Optimize All Dealer Communications Assets
Create a Centralized Dealership Distribution Portal
Summary Report to Outline Performance to KPIs + Dealer Engagement

Every day, your brand is a topic of conversation somewhere. Our digital community management experts will find, monitor, actively engage and positively position for social success.

Priorities:

Establish Product Message Map
Audit Social Profiles
Set Brand Voice & Tone
Social Media Listening & Monitoring
Daily Consumer Engagement & Direct Message Management
Weekly Content Reposting
Monthly & Quarterly Reporting to Established KPIs

Know the rules, reap the benefits. Let’s build relationships with social media influencers, video reviewers, blog writers, and all the content creators that connect with your customers.

Priorities:

Identify Brand Advocates & Ideal Influencers
Develop Comprehensive Outreach Strategy
Implement T&E Process into CRM
Setup Influencer Tracking & Monitoring Tools
Influencer Outreach, Evaluation, Onboarding & Management
Coordinate T&E Product Requests
Monthly & Quarterly Reporting to Established KPIs

Media partnerships are key in the firearms and outdoor industry. Let’s work together to build media relationships and maximize earned media opportunities.

Priorities:

CRM Integration
Tradeshow & Events Scope
Review Existing Media Plan & Media Investments
Identify Key Media Outlets & Editorial Staff
Implement Media Tracking & Monitoring Software Tools
Regular PR Outreach for Editorial Coverage & Content
Manage Media Requests & Press Releases

Preparation is always key, but especially for new product launch campaigns. You only get one shot at making that splash – so we follow a proven process for maximum exposure.

Priorities:

Market Research & Competitive Review
Interview Key Stakeholders/Product Engineers
Identify Audience Personas & Campaign KPIs
Develop Comprehensive Product Launch Strategy & Media Plan
Campaign Theme Development & Asset Production
PR Media Outreach
Influencer Test & Evaluation Coordination
Dealership Communication
Product Photography & Video
Campaign Reporting to Established KPIs

It’s more than just a product promotion or giveaway. It’s a window into your overall brand experience AND a streamlined pathway to future inbound marketing efforts.

Priorities:

Set Campaign Goals & KPIs
Develop Comprehensive Product Promotion/Giveaway Strategy & Media Plan
Develop Content Calendar
Campaign Theme Development & Asset Production
Publish Ongoing Promotional Content
Giveaway Selection & Announcement
Campaign Reporting to Established KPIs

Seamless. Streamlined. Easy-to-use. Informational. On-brand. Anything else? We’ll check all the boxes for training materials and sales resources that educate and excite product sales teams.

Priorities:

Interview Key Stakeholders & Sales Teams
Review Existing Training & Brand Materials
Define Training Goals & Key Takeaways
Establish a Sales Training Strategy
Develop All Identified Assets & Materials
Build Training Distribution Channels
Distribute Training Materials

Let’s go beyond booth display graphics and signs to elevate your at-the-show presence to new heights of product sales and relationship growth.

Priorities:

Review Existing Goals & Sales Materials
Define Sales & Marketing Goals for the Event
Develop Comprehensive Event Strategy & Communication Plan
Align CRM Marketing & Sales Systems
Build An Event Inbound Strategy
Create Event Assets – Including Displays, Communication Tools & Landing Page
Pre- and Post-Event Tracking & Reporting

Streamline and maximize your sales outreach efforts with a foundational program informed by the experts – your sales team themselves. It starts with discovery and gets better from there.

Priorities:

Interview Key Stakeholders & Review Existing Sales Process
Review Sales CRM Software, Plans & Strategies
Review Existing Sales Communication Tools
Identify Goals, Challenges & Opportunities
Align & Build Sales CRM Systems
Create Sales Templates & Materials
Create Content Offers for Sales Teams
Create Inbound Marketing Assets & Landing Page(s)
Ongoing CRM Support
Monthly & Quarterly CRM Platform Use Reports