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South Dakota Department of Human Services

Ability for Hire

The Story

People with disabilities can face an uphill battle when it comes to finding quality, fulfilling work. Working with the South Dakota Department of Human Services, we set our sights on the prize – making South Dakota #1 in disability employment nationwide.

The Details
  • The Ability for Hire campaign is all about empowerment – for people with disabilities AND the businesses who hire them
  • The campaign includes a diverse mix of traditional TV, radio and print ads – along with an info-packed new website, online videos, monthly blogs and numerous social posts
The Results
  • Within two years, South Dakota ranked #1 for disability employment nationwide
  • 1.7 million Facebook impressions
  • 161,000 social video views
  • 4,300 Facebook likes — an average of 7.6 per day

Looking for a partner? Let's talk.