Aladdin Rebrand

Authenticity. Reliablity. Freedom.

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Aladdin-Breakroom

The Story

What moves a company built for truckers? (Spoiler: It’s more than engines and tires). Aladdin Companies serves owner-operators and small-fleet owners in the trucking industry with a unique, but robust, niche of financial services, including equipment financing, invoice factoring, licensing, insurance assistance, and more. The company felt it could differentiate itself through its focus on relationships — and that was the premise of its engagement with Epicosity. In fact, Aladdin’s written objective for this undertaking: build a kick-ass brand. (We’re not making that up). We created a brand that signals a particular lifestyle—one uniquely rooted in the American dream.
Boundless
The Details
  • Creation of a New Brand Identity
  • Website Overhaul
  • Logo Apparel
  • Direct Mail
  • Physical Renovation and New Signage at Aladdin HQ
  • An Internal Launch for Aladdin Employees
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Aladdin-Posters
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Aladdin-Mailer-Mockup
 

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