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Aladdin Rebrand

Authenticity. Reliability. Freedom.

Collage of images of the Aladdin logo and overhead images of curving highways.

The Story

What moves a company built for truckers? (Spoiler: It’s more than engines and tires). Aladdin Companies serves owner-operators and small-fleet owners in the trucking industry with a unique, but robust, niche of financial services, including equipment financing, invoice factoring, licensing, insurance assistance, and more. The company felt it could differentiate itself through its focus on relationships — and that was the premise of its engagement with Epicosity. In fact, Aladdin’s written objective for this undertaking: build a kick-ass brand. (We’re not making that up). We created a brand that signals a particular lifestyle—one uniquely rooted in the American dream.


The Launch
  • Watch Aladdin's "Boundless" video below.
The Details
  • Creation of a New Brand Identity
  • Website Overhaul
  • Logo Apparel
  • Direct Mail
  • Physical Renovation and New Signage at Aladdin HQ
  • An Internal Launch for Aladdin Employees
African American truck driver with a duffle bag getting into his semi-truck.
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