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Launch It

The Story

A quality product will sell itself. Our job is to spread the word. We’ve had the unique task of launching multiple products for Armscor and Rock Island Armory. Each product launch is a new opportunity to tell a story and build a share. With the VR80 shotgun and TCM series pistols and ammunition, we decided to focus on the fun.

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The Details
  • Numerous product videos showcasing capabilities
  • Product photography
  • Unique and informative landing pages
  • Social media marketing
  • Email promotion
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The Results
  • Educated an audience about a brand-new caliber while promoting corresponding firearms
  • Earned tons of media coverage including exclusive coverage of products with media partners
  • Successfully took a product to market for the first time and generated strong sales

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