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Armscor

Making an Impact

The Story

Armscor is brimming with loyal fans. To engage with these fans in new and exciting way, we showcase the charismatic shooters in Team Armscor. Our multiple video series position Team Armscor as social influencers and experts to help make an impact and engage with fans.

The Details
  • Family Game Day – a reality TV web series revolving around shooting sports and board games
  • Zeroing In – we created this web series during the start of the pandemic to give shooting tips, stay engaged with customers and position Armscor as a helpful and insightful brand
  • Armscor U – a video series designed for distributors to understand, use and sell products
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The Results
  • Built brand loyalty with massive audience interaction
  • Boosted digital engagement
  • Grew contact list
  • Produces strong sales
  • Grew social media audience
 

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