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Armscor

Shoot Smart. Shoot a Rock.

The Idea

Shoot Smart. Shoot a Rock.

When it comes time to increase adoption for one of your core product lines, it takes a niche campaign with a simple, universal application. So when Armscor-Rock Island Armory (RIA) sought to increase the popularity of its Rock Series, "Shoot Smart" became the ideal calling card to bolster its popularity.

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