The Story
Bierschbach specializes in construction equipment rental, sales and service throughout South Dakota, Iowa and North Dakota. They were looking to build and grow (just like their industry implies) – to stand out in a commodity market, attract new customers, empower their outside sales team, and get a bead on internal culture.
The Details
- Round-table discovery sessions with all team members at every Bierschbach location across 3 states
- Foundational brand positioning, customer segments and insights, message maps and journey maps
- Custom photography, brand launch video and sales collateral
- Refreshed website optimized for SEO and inbound marketing
The Results
- “All In” was more than a creative concept – it was the embodiment of a collective “why” articulated by employee-owners throughout the discovery sessions
- All-staff launch party resulted in positive feedback and most importantly company-wide adoption of the new culture and vision
- Well-defined customer segments and journey maps helped set the strategy for sales and marketing efforts going forward