<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1537896316421862&amp;ev=PageView&amp;noscript=1">
Bierschbach

All In

The Story

Bierschbach specializes in construction equipment rental, sales and service throughout South Dakota, Iowa and North Dakota. They were looking to build and grow (just like their industry implies) – to stand out in a commodity market, attract new customers, empower their outside sales team, and get a bead on internal culture.

Bierschbach_All In_2
Bierschbach_All In_3
Bierschbach_All In_4
Bierschbach_All In_5
The Details
  • Round-table discovery sessions with all team members at every Bierschbach location across 3 states
  • Foundational brand positioning, customer segments and insights, message maps and journey maps
  • Custom photography, brand launch video and sales collateral
  • Refreshed website optimized for SEO and inbound marketing
Bierschbach_All In_6
Bierschbach_All In_7
Bierschbach_All In_8
Bierschbach_All In_9
Bierschbach_All In_10
The Results
  • “All In” was more than a creative concept – it was the embodiment of a collective “why” articulated by employee-owners throughout the discovery sessions
  • All-staff launch party resulted in positive feedback and most importantly company-wide adoption of the new culture and vision
  • Well-defined customer segments and journey maps helped set the strategy for sales and marketing efforts going forward
 

Looking for a partner? Let's talk.