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Citizens Community Federal Bank

Making More Possible

The Story

Wells Federal Bank was joining CCF Bank, and that was big news! It was also a big opportunity to spread the word about even more innovative services available as part of the merger. The “Making More Possible” campaign evolved through discovery sessions with customer and staff – striking a bright, friendly and welcoming tone throughout multiple branch location markets.

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The Details
  • Blend of awareness and promotional “Making More Possible” messages
  • Multimedia brand awareness campaign
  • On-hold messages, digital display ads, social media ads and full-page print ads
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The Results
  • Existing customers felt the new energy, and potential customer had even more reason to relate to (and choose) the CCF Bank brand experience
 

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