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The Idea

Click. Click. Covered.

When it comes to life insurance, young people are tough nuts to crack. They think they’re bulletproof and since they’re just starting out in life, they don’t have money to spare. We broke through the clutter by creating a fun personality for this fledgling brand to appeal to young guys just starting a family. Since life insurance isn’t high on their priority list, we emphasized that they could get cheap term insurance that will protect the people they care about.