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Sioux Falls Health Department

Protect Your Parts

The Story

Nobody wants to talk about sexually transmitted infections (STIs) and sexually transmitted diseases (STDs) – but nobody wants to experience them, either. Why be subtle? This can’t-miss campaign has been stopping Sioux Falls-area people in their tracks for years … and helping raise awareness for prevention, testing and treatment, too.

The Details
  • In Sioux Falls, 54% of STD cases are individuals ages 20-29
  • Campaign launched during a press conference on World AIDS Day
  • Paid search, Google display and social media messages linked to online information and a “Test Your Sexual Health” quiz
  • The region’s first public health website dedicated to locating HIV and STD resources
The Results
  • 0.5% CTR on Facebook and Instagram ads – above industry average
  • 43,478 unique page views with an average time on site of over 1 minute
  • 19,451 unique new website visitors year over year (2018 to 2019) – an impressive number considering the local campaign range was limited to city limits only
  • The sexual health quiz continues to be a primary driver of site traffic

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