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CoastHills Credit Union

Banking the Central Coast Way

The Idea

Banking the Central Coast Way

When it comes to credit union marketing, you are the communities you serve. And when the region you call home is as uniquely itself as California's Central Coast, it takes marketing messaging that's authentic and distinctly identifiable. That's where this CoastHills branding campaign came in—from TV spots to in-branch efforts to mass awareness tactics.

(TV spot developed in partnership with Several Guys)