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Coast Hills Credit Union

Banking the Central Coast Way

The Story

When it comes to credit union marketing, you are the communities you serve. And when the region you call home is as uniquely itself as California's Central Coast, it takes marketing messaging that's authentic and distinctly identifiable. With 11 branch locations throughout Santa Cruz County and through Ventura County, CoastHills CU needed to attract new members while standing out from a wide range of competition.

HubSpot Video
The Details
  • Broadcast TV spot developed in partnership with Several Guys
  • Multiple vertical campaigns including brand awareness, online banking, checking, auto loans, business banking, credit cards, membership referral and new branch grand openings
  • Campaign brand styling with two “hills” design elements
The Results
  • 139.6% increase in website page views (2019 to 2020)
  • 348% increase in website traffic from email marketing (2019 to 2020)
  • 92% increase in website traffic from organic search (2019 to 2020)

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