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Junior Achievement South Dakota

Building Tomorrow's Leaders

The Story

When it comes to engaging regional business leaders to get hands-on in building the business leaders of tomorrow, a campaign that resonates for both potential volunteers and the families they serve is key. Through a landing page and a compelling video series featuring real Junior Achievement volunteers and real local students, the campaign aimed to connect donors and educators alike to a future-building program.

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The Details
  • Custom classroom set built at Epicosity to showcase multiple "That's Why I JA" videos
  • Tell the JA story through real-world volunteers and students
  • Informative and eye-catching web, digital and print efforts
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The Results
  • 54,853 students impacted during the campaign year
  • 2,380 volunteers supported
  • Overwhelming positive response from staff, volunteers, community and donors

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