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Sioux Falls Federal Credit Union

I Am Sioux Falls

The Story

Personalization isn’t just another marketing buzzword – it’s a critical strategy for delivering a better brand experience. Sioux Falls Federal Credit Union set out to make consumers feel special and unique with a hyper local message design to showcase empowering (and fun) brand awareness and service campaign messages all year long.

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The Details
  • Complete set design and build to accommodate a full week of rehearsals and filming
  • Multiple vertical campaigns (mortgage and auto loans) with promotional messaging
  • Multiple TV ads/OTT videos, traditional and streaming radio, outdoor billboards, custom landing pages, print collateral, digital and social media ads
  • Personal service and member education videos and online content
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The Results
  • Campaign optimizations and strategic targeting led to 16% increase in qualified traffic to website year over year (2019 to 2020)
  • Apply Now (Home Loan) website clicks up 116%
  • Apply Now (Personal Loan) website clicks up 84%
  • Apply Now (Auto Loan) website clicks up 84%
  • Become a Member website clicks up 35%
  • Total year-over-year website click events increased by 94% (2,168 vs. 4,217)
 

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