<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1537896316421862&amp;ev=PageView&amp;noscript=1">
South Dakota Department of Health

Do the Math

The Story

We’ve worked with the South Dakota Department of Health on flu awareness and education for years. Our Flu Bug campaigns have moved the needle (see what we did there?) on making sure South Dakotans understood the importance of getting vaccinated against this seasonal threat. In fact, there was a time that our Flu Bug was more recognizable than the governor of South Dakota. But we don’t like to rest on our laurels—so when the SD DOH asked us to refresh and reimagine our approach, we didn’t sneeze at the opportunity.

case-flu-Billboard Mockup_1
The Details
  • New messaging and creative built from the ground-up.
  • Television spots highlighting the logistical nightmare that is the flu.
  • Billboards and digital ads designed and targeted to reach South Dakotans where they are with messages that will compel them to act.

Looking for a partner? Let's talk.