We’ve worked with the South Dakota Department of Health on flu awareness and education for years. Our Flu Bug campaigns have moved the needle (see what we did there?) on making sure South Dakotans understood the importance of getting vaccinated against this seasonal threat. In fact, there was a time that our Flu Bug was more recognizable than the governor of South Dakota. But we don’t like to rest on our laurels—so when the SD DOH asked us to refresh and reimagine our approach, we didn’t sneeze at the opportunity.