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South Dakota Department of Health

Fight the Flu. Save the City.

The Idea

Fight the Flu. Save the City.

Further innovating one of the most recognizable figures in South Dakota takes ideas that not only deliver memorable visuals but resonant underlying messaging. In this latest outing with the Flu Bug, we travel back in time, capitalizing on the renewed (and frankly undying) interest in '80s adventure and sci-fi films to drive home the point that YOU can fight the flu and save the city—by vaccinating seasonally.