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South Dakota Department of Health

Flu Season: Immunity War

The Idea

Flu Season: Immunity War

The effectiveness of the Flu Bug campaign over nearly a decade has never lost its potency—partially due to his constant reinvention. To further evolve the highly recognizable character and combat the No. 1 obstacle influenza protection still faces—vaccination myths—this iteration of the campaign positioned the lovable bug as a blockbuster-level villain, while still maintaining his oddly approachable—but disgusting—demeanor.