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The Idea

The Flu is Scary

The flu is serious business. But after learning that the last thing people want is “a shot,” we took a more lighthearted approach. The face of the influenza campaign became a disheveled but loveable character called “Flu Bug,” who developed a cult-like following over the years. He appeared everywhere and we even took him on statewide tours to spread awareness. The results have been amazing as many states now look to South Dakota as the benchmark of effectiveness in flu prevention.

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Case Study

the challenge

The Challenge

South Dakota was experiencing a particularly rough flu season in 2009, with more than 2,000 confirmed cases thanks in part to the H1N1 pandemic. The Department of Health needed to turn it around by increasing vaccination awareness.

the goal

The Goal

Increase influenza vaccinations across the state, including rates among healthcare workers, adults and senior citizens, and promote free vaccines for children.

The Results

case study results award #1

South Dakota reached a 57.4% vaccination rate in one recent year, ranking No. 1 among all states

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69% drop in SD flu cases over the past 5 years

case study results social media 5,000+

Facebook fans grew from 0 to more than 5,000

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15% increase in SD kids’ flu vaccinations in the past 5 years

Video

Web

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Digital

Campaign SocialAds Flu

Outdoor

Campaign Billboard Flu
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