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South Dakota Department of Health

VX4LV

The Story

Childhood immunization is one of the most significant public health achievements of the last century. And it’s one of the most powerful way to protect those you love. When we all do our part, we keep kids safe from what used to be devastating diseases. This campaign urged South Dakota parents to… “Take a stand. Vax for Love.”

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The Details
  • Upbeat, engaging and can’t miss colors and activist-inspired creative theme
  • Hand-drawn custom font
  • Multiple voices in the :30 spot to reflect South Dakota’s diversity
  • Strategically placed paid search and social ads with an updated campaign landing page
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The Results
  • Ad performance went through the roof – with 1.18 million Facebook impressions and .39% CTR
  • 1,050% increase in vaccination provider searches
  • 633% increase in safety information source engagement
  • 232% increase in child vaccination schedule downloads
 

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