Childhood immunization is one of the most significant public health achievements of the last century. And it’s one of the most powerful way to protect those you love. When we all do our part, we keep kids safe from what used to be devastating diseases. This campaign urged South Dakota parents to… “Take a stand. Vax for Love.”
+ The Details +
Upbeat, engaging and can’t miss colors and activist-inspired creative theme
Hand-drawn custom font
Multiple voices in the :30 spot to reflect South Dakota’s diversity
Strategically placed paid search and social ads with an updated campaign landing page
Take a stand for health. Take a stand for love.
+ The Results +
Ad performance went through the roof – with 1.18 million Facebook impressions and .39% CTR
1,050% increase in vaccination provider searches
633% increase in safety information source engagement
232% increase in child vaccination schedule downloads
You have an important message. It must be heard, understood, adopted and shared. But first it must stand out. What you say is just as important as where you say it.
