The Story
While the COVID-19 pandemic dominated the headlines, we know that West Nile virus can be equally nasty to its victims—even if it’s not as widespread. And we also know that, as a result of safety concerns driven by COVID-19, South Dakotans spent more time outside in the past year-and-a-half than ever before, making them more susceptible to West Nile virus exposure. With that in mind, we designed the campaign around the theme of adventure—taking a light-hearted poke at the newsreels of the early 20th Century.
