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South Dakota Department of Human Services

Ability for Hire.

The Idea

ABILITY FOR HIRE.

After learning that employers had some misconceptions about hiring people with disabilities, we went to work to dispel those myths. Through real stories, we showed that people with disabilities actually makes up a powerful workforce. And we encouraged employers to focus on ability, not disability when hiring. With social media and television leading the charge, South Dakota now boasts the highest employment rate in the nation for people with disabilities.

South Dakota Department of Human Services

Case Study

the challenge

The Challenge

People with disabilities can face an uphill battle when it comes to finding quality, fulfilling work. While South Dakota was already ranked within the top five states for disability employment, there was still much work to be done.

the goal

The Goal

Working with the South Dakota Department of Human Services, we set our sights on the prize – making South Dakota #1 in disability employment nationwide.

The Results

casestudy results award #1

State moved from No. 3 to No. 1 rank for disability employment nationwide

casestudy results increase 16%

16 percentage points higher employment rate than national average

casestudy results video 161,000

161,000 social video views

casestudy results views 1.7M

1.7 million Facebook impressions

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Brand Identity

Ability For Hire
Photography
Partner Badge

Video

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Web

Website

Print

VR Guide
Print
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Collateral

Ability For Hire Collateral Employment Brochure
Ability For Hire Collateral Youth Brochure
Ability For Hire Collateral Job Seeker Brochure

Direct Response

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Point of Sale

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