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South Dakota Department of Labor & Regulation

Career Launch SD

The Story

When you have services available to South Dakotans in need of assistance securing jobs, how do you spread that message to the most underserved populations statewide? Partnering with the South Dakota Department of Labor & Regulation (SDDLR), we developed the Career Launch SD campaign to connect those in need with the valuable services SDDLR provides. This campaign has been working hard (pun intended) for 3+ years.

The Details
  • Gain new participants in the program between the ages of 14 and 24
  • Generate prospective businesses interested in partnering with the program
  • Design, develop and host the new website and drive traffic through search and social channels
  • Year 2 optimizations included changing target from at-risk youth to educators and corrections audiences
The Results
  • 78% increase in total ad reach year over year (2018-2019) resulted in 696% increase in total form submissions in the same time period (48 to 382)
  • 518 form submissions to date (249 participants and 269 referrals)
  • 330 phone calls generated to date

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