The Story
We’ve all seen them… cookie-cutter mortgage ads with relatable (yet purely forgettable) images of smiling young couples or families, with or without a dog, triumphantly posing with a SOLD sign. The South Dakota Housing Development Association needed to stand out to reach homebuyers and renters statewide – not blend in like so many cardboard moving boxes. Enter the most versatile and can’t-miss-it-est idea in the homebuying universe.
