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South Dakota Housing Development Authority

Find Your Space

The Idea

Find Your Space

An agency with a wide variety of audiences has the unique task of reaching people of all walks of life in a very crowded advertising marketplace. So a general-awareness campaign for an HSA takes a concept that is novel, informative and, above all, eye-catching. Crafting a catchy, memorable tag with an even more captivating visual scheme was the goal with “Find Your Space,” an effort to spread the word about first-time and repeat homebuyer assistance, affordable rentals and affordable-housing development in South Dakota.

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