<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1537896316421862&amp;ev=PageView&amp;noscript=1">

South Dakota Housing Development Authority


The Idea


If owning a house seems outside the realm of possibilities, how do you drive the point home that not only is it possible, but you also have options? You paint a vivid picture of the benefits of homeownership. The #SDHousingBenefits campaign utilized imagery that transports you into the feeling of having a place to call your own, coupled with a quirky, mock-doc web series that espouses the benefits of South Dakota Housing Development Authority’s financing options.