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South Dakota State University

Built by SDSU

The Idea

Built by SDSU

In a sea of cookie-cutter higher education campaigns, standing out is crucially important. But how can you emphasize the excellence in your university's academics without eliciting the proverbial eyeroll? When it came to our latest campaign for South Dakota State University (SDSU), it meant delivering a campaign that focused on the emotional and aspirational outcomes of a degree—and what it can build in your life after graduation.