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South Dakota State University

Dear Tomorrow

The Story

When COVID-19 began affecting students in March 2020, Epicosity worked with South Dakota State University to create an empathetic/empowering message to bolster school spirit and boost brand awareness for SDSU.

Our team worked quickly to ideate, organize and produce a series of four video messages, Google responsive display and PPC search ad optimizations, a comprehensive social media campaign including animated story ads for Facebook, Instagram and Snapchat, a series of outdoor billboards, and a campaign landing page – all WITHIN 4 WEEKS.

The Details
  • Along the way, we met and recorded 60+ undergraduate students, graduate students, faculty researchers and alumni.
  • Messaging was all about awareness for SDSU, the value of a 4-year degree and prioritizing how Jackrabbits face adversity and take on challenges.
  • Spots were recorded long distance via Cinebody, a collaborative video technology app.
The Results
  • Over 5 million impressions total paid digital media
  • 45,313 total video views on Facebook
  • 6,750 total page views on the landing page (6,132 from paid media)
  • Overwhelming positive feedback from student, campus stakeholders and the general public

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