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+ South Dakota State University

Dear Tomorrow

The world is changing fast – and so are your messaging needs for students.

+ The Story +

When COVID-19 began affecting students in March 2020, Epicosity worked with South Dakota State University to create an empathetic/empowering message to bolster school spirit and boost brand awareness for SDSU.

Our team worked quickly to ideate, organize and produce a series of four video messages, Google responsive display and PPC search ad optimizations, a comprehensive social media campaign including animated story ads for Facebook, Instagram and Snapchat, a series of outdoor billboards, and a campaign landing page – all WITHIN 4 WEEKS.

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+ The Details +

  • Along the way, we met and recorded 60+ undergraduate students, graduate students, faculty researchers and alumni.
  • Messaging was all about awareness for SDSU, the value of a 4-year degree and prioritizing how Jackrabbits face adversity and take on challenges.
  • Spots were recorded long distance via Cinebody, a collaborative video technology app.
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Over 5 million impressions total paid digital media.
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+ The Results +

  • Over 5 million impressions total paid digital media
  • 45,313 total video views on Facebook
  • 6,750 total page views on the landing page (6,132 from paid media)
  • Overwhelming positive feedback from student, campus stakeholders and the general public

How might we...?

No matter your goal, this is how we frame the question. Curiosity leads to discovery, discovery leads to insights– and insights lead to strategies that drive enrollment and increase retention.

 

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