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South Dakota State University

Find Yourself Here

The Story

When you’re the state of South Dakota’s largest D-1 university, you want a brand that reflects that top-dog (or rabbit, rather) status. Epicosity worked with the venerable academic institution to develop a branding campaign that touched upon the limitless possibilities available to students and alumni at the physical location of South Dakota State University—and the boundless dreams they hold within themselves.

The Details
  • Two video spots produced to elicit the theme of endless possibility.
  • Two versions of a billboard with simple, direct messaging produced to reflect the multiple meanings of “Find Yourself Here.”

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