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South Dakota State University

Find Yourself Here

The Story

When you’re the state of South Dakota’s largest D-1 university, you want a brand that reflects that top-dog (or rabbit, rather) status. Epicosity worked with the venerable academic institution to develop a branding campaign that touched upon the limitless possibilities available to students and alumni at the physical location of South Dakota State University—and the boundless dreams they hold within themselves.

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The Details
  • Two video spots produced to elicit the theme of endless possibility.
  • Two versions of a billboard with simple, direct messaging produced to reflect the multiple meanings of “Find Yourself Here.”
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