Normally, it’s easy to welcome students back to campus in the fall - 2020 was a different story.
+ The Story +
Normally, it’s easy to welcome students back to campus in the fall, but 2020 was a different story. So, how to harness the enthusiasm of students (especially freshmen) excited to get back to campus – while also messaging important safety and health procedures? No small task.
+ The Details +
SDSU Student Association leadership collaboration set the tone and style
Socially distanced campus video shoot
Focus on optimism, shared responsibility and unstoppable Jackrabbit momentum
Immediate positive feedback from the community - junior psychology student paints mural in Union.
+ The Results +
Campaign duration: July-August 2020
6,286 total page views on the landing page
3,200 video views on Facebook
Immediate positive feedback on campus and off – one junior psychology student even painted it into a mural in the Student Union
+ Related Work +
How might we...?
No matter your goal, this is how we frame the question. Curiosity leads to discovery, discovery leads to insights– and insights lead to strategies that drive enrollment and increase retention.