<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1537896316421862&amp;ev=PageView&amp;noscript=1">
South Dakota State University

Jacks for All

The Story

Normally, it’s easy to welcome students back to campus in the fall, but 2020 was a different story. So, how to harness the enthusiasm of students (especially freshmen) excited to get back to campus – while also messaging important safety and health procedures? No small task.

The Details
  • SDSU Student Association leadership collaboration set the tone and style
  • Socially distanced campus video shoot
  • Focus on optimism, shared responsibility and unstoppable Jackrabbit momentum
The Results
  • Campaign duration: July-August 2020
  • 6,286 total page views on the landing page
  • 3,200 video views on Facebook
  • Immediate positive feedback on campus and off – one junior psychology student even painted it into a mural in the Student Union

Looking for a partner? Let's talk.