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The Idea

Master's of English

A small campaign with big goals, the South Dakota State University online Master's of English marketing push included a host of specifically curated channels, from a PPC and native advertising effort to a finely tuned LinkedIn InMail distribution. An above-industry-average time on site and uptick in program interest traced back to a geofencing effort in conjunction with a key conference made this campaign a well-oiled machine.

SD

Deliverables