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The Idea

Move-In Week.

Making an undeniable impact on the newest members of the student body can improve long-term retention and create positive word of mouth around the experience of “being a Jackrabbit.” That was the goal of our move-in week campaign for SDSU. But how to execute on this? Snapchat proved the ideal platform for a campaign that engaged students with a friendly res hall welcome and a scavenger-hunt-style opportunity to get to know the campus better.

Case Study

the challenge

The Challenge

SDSU needed a new way to engage with students and parents – and solidify retention – within the earliest weeks of school.

the goal

The Goal

Up the fun factor (especially for freshmen) + encourage social sharing, positive word of mouth and Jackrabbit pride.

The Results

case study 51,300

51,300 views of geo-filtered residence hall snaps

casestudy results people 1,500

Nearly 1,500 unique users of res hall geo-filters

casestudy results views 153,000+

153,000+ SDSU snap story views

casestudy results speech bubble 68%

68% engagement per snap story



SDSU Print Posters


SDSU Digital MoveInDay
SDSU Digital Scavenger Hunt Snap Chat
Out of Home

Out of Home

SDSU Print Blue Carpet
SDSU Print Picture Your self Sign