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South Dakota State University

RN to BSN—on your terms.

The Idea

RN to BSN—on your terms.

South Dakota State University’s (SDSU) upward mobility program for working nurses was looking for a boost in enrollment. To bolster this effort, we developed a campaign that capitalized on a nurse’s inherent passion for giving the best possible care to their patients. Add in the flexibility of online classes and the cachet of career advancement, and the RN-to-BSN campaign was born.