<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1537896316421862&amp;ev=PageView&amp;noscript=1">

The Idea

Road to State

Playing host to the state's high school football championships presented a unique opportunity to South Dakota State University. Anticipating the influx of potential college recruits to the university's stadium, the "Road to State" campaign was born—highlighting schedules, scores and info about visiting campus. And providing a creative way to generate new, qualified leads.

SD