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Springfield Armory

Defend Your Legacy

The Story

One of the largest firearms manufacturers in the world, Springfield Armory needed an on-target digital/ social content strategy to help build top-of-mind brand awareness with gun enthusiasts nationwide. Campaign goals included growing brand engagement across all digital/social channels, as well as increase blog traffic and organic search visits across the board.

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The Details
  • Multi-faceted inbound content creation – including videos, blogs and custom photography
  • New product launches and tradeshow support
  • Giveaways and product promotions
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The Results
  • Increased blog traffic by 158% in less than five months
  • Over 100% to goal on webpage views, Facebook likes, Twitter followers and organic search visits in less than one year
  • Generated more than 50,000 new contacts in less than 30 days
  • A single, month-long inbound marketing promotion drove 252% increase in webpage views, 317% increase in direct website traffic and 612% increase in social-media-driven website traffic
 

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