The Story
One of the largest firearms manufacturers in the world, Springfield Armory needed an on-target digital/ social content strategy to help build top-of-mind brand awareness with gun enthusiasts nationwide. Campaign goals included growing brand engagement across all digital/social channels, as well as increase blog traffic and organic search visits across the board.
The Results
- Increased blog traffic by 158% in less than five months
- Over 100% to goal on webpage views, Facebook likes, Twitter followers and organic search visits in less than one year
- Generated more than 50,000 new contacts in less than 30 days
- A single, month-long inbound marketing promotion drove 252% increase in webpage views, 317% increase in direct website traffic and 612% increase in social-media-driven website traffic