The Story
Reaching an audience with dual attraction to both the legacy of the old west and the modern lifestyle of the now can be a daunting task. So when Taylor’s & Company sought to expand its reach, it meant redefining what “the west” means in a modern context. Our “Embrace the New West” campaign used stunning photography to capture what it means to be a part of the modern western lifestyle outside of the context of old-school Hollywood tropes.
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