<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1537896316421862&amp;ev=PageView&amp;noscript=1">
Taylors & Company

Embrace the New West

The Story

Reaching an audience with dual attraction to both the legacy of the old west and the modern lifestyle of the now can be a daunting task. So when Taylor’s & Company sought to expand its reach, it meant redefining what “the west” means in a modern context. Our “Embrace the New West” campaign used stunning photography to capture what it means to be a part of the modern western lifestyle outside of the context of old-school Hollywood tropes.

Taylors_And_Company_Embrace_ the_New_West_2
Taylors_And_Company_Embrace_ the_New_West_3
Taylors_And_Company_Embrace_ the_New_West_4
Taylors_And_Company_Embrace_ the_New_West_5
The Details
  • Location photo shoots with national casting for models with firearms experience
  • Studio product photography
  • New product launches and tradeshow support
  • Organic social media posting and coordination
  • Inbound content marketing
  • Dealer and consumer e-newsletters
Taylors_And_Company_Embrace_ the_New_West_6
Taylors_And_Company_Embrace_ the_New_West_7
Taylors_And_Company_Embrace_ the_New_West_8
Taylors_And_Company_Embrace_ the_New_West_9
Taylors_And_Company_Embrace_ the_New_West_10
The Results
  • 2020 campaign efforts doubled brand exposure on social media for primary audiences including collectors, competitive shooters, modern ranchers and rodeo enthusiasts
  • Brand engagement on social media is at an all-time high
  • 75% increase in reach on Instagram year-over-year (2019-2020)
  • 45% increase in new followers on Instagram (2019-2020)

Looking for a partner? Let's talk.