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+ TaylorS & Company

Embrace the New West

Classic firearms that made cowboys, lawmen and outlaws famous – but with a modern twist

+ The Story +

Reaching an audience with dual attraction to both the legacy of the old west and the modern lifestyle of the now can be a daunting task. So when Taylor’s & Company sought to expand its reach, it meant redefining what “the west” means in a modern context. Our “Embrace the New West” campaign used stunning photography to capture what it means to be a part of the modern western lifestyle outside of the context of old-school Hollywood tropes.

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+ The Details +

  • Location photo shoots with national casting for models with firearms experience
  • Studio product photography
  • New product launches and tradeshow support
  • Organic social media posting and coordination
  • Inbound content marketing
  • Dealer and consumer e-newsletters
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2020 campaign efforts doubled brand exposure on social media for primary audiences including collectors, competitive shooters, modern ranchers and rodeo enthusiasts.
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+ The Results +

  • 2020 campaign efforts doubled brand exposure on social media for primary audiences including collectors, competitive shooters, modern ranchers and rodeo enthusiasts
  • Brand engagement on social media is at an all-time high
  • 75% increase in reach on Instagram year-over-year (2019-2020)
  • 45% increase in new followers on Instagram (2019-2020)

How might we...?

Today's ultra-competitive firearms, defense and outdoor sports companies are connecting with customers (old and new) in exciting new ways, right now. Ready to stand out? Our experienced teams knows the rules of engagement.

 

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+ Contact Us +

Let's Get In Touch