Reaching an audience with dual attraction to both the legacy of the old west and the modern lifestyle of the now can be a daunting task. So when Taylor’s & Company sought to expand its reach, it meant redefining what “the west” means in a modern context. Our “Embrace the New West” campaign used stunning photography to capture what it means to be a part of the modern western lifestyle outside of the context of old-school Hollywood tropes.
- 2020 campaign efforts doubled brand exposure on social media for primary audiences including collectors, competitive shooters, modern ranchers and rodeo enthusiasts
- Brand engagement on social media is at an all-time high
- 75% increase in reach on Instagram year-over-year (2019-2020)
- 45% increase in new followers on Instagram (2019-2020)