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Taylors & Company

Embrace the New West

The Story

Reaching an audience with dual attraction to both the legacy of the old west and the modern lifestyle of the now can be a daunting task. So when Taylor’s & Company sought to expand its reach, it meant redefining what “the west” means in a modern context. Our “Embrace the New West” campaign used stunning photography to capture what it means to be a part of the modern western lifestyle outside of the context of old-school Hollywood tropes.

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The Details
  • Location photo shoots with national casting for models with firearms experience
  • Studio product photography
  • New product launches and tradeshow support
  • Organic social media posting and coordination
  • Inbound content marketing
  • Dealer and consumer e-newsletters
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The Results
  • 2020 campaign efforts doubled brand exposure on social media for primary audiences including collectors, competitive shooters, modern ranchers and rodeo enthusiasts
  • Brand engagement on social media is at an all-time high
  • 75% increase in reach on Instagram year-over-year (2019-2020)
  • 45% increase in new followers on Instagram (2019-2020)
 

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