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VOYAGE FEDERAL CREDIT UNION

Less Stiff. More Local.

The Idea

Less Stiff. More Local.

Some folks just aren’t into big banks. Voyage represents a refreshing alternative where everything is local. We used a literal interpretation of “stiff bankers” to create contrast between the big guys and our smaller, more personal client. Throughout this fun campaign, a pair of impersonal mannequins bumbled their way through the rigid existence found at Big Bank.

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Case Study

the challenge

THE CHALLENGE

Facing heavy competition in the Sioux Falls area, Voyage Federal Credit Union needed a fresh brand voice and strategic promotional strategy to build on its existing member base.

Goal

THE GOAL

Grow overall membership + increase overall assets and loan volume.

The Results

THE RESULTS $2.8M

“Take A Spin” auto loan promotion drove $2.8 million volume during a single, 30-day campaign (leaving the previous $2.25 million benchmark in the dust)

CUNA CUNA

“75 Days of Giving” campaign yielded a Dora Maxwell Social Responsibility Community Service Award from the Credit Union National Association

people 3.3%

Memberships increased by 3.3% (and growing) since the rebrand

Increase 1,000+

Mobile app downloads surpassed a first-year 1,000-download goal within first six months

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Brand Identity

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Letterhead
BusinessCard

VIDEO

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WEB

Desktop
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Print

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COLLATERAL

BusinessBrochure

DIGITAL

DIGITAL
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OUTDOOR

OUTDOOR
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Billboard
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