If you’re ever visiting Sioux Falls, South Dakota, the Washington Pavilion is a must visit. It’s a performing arts center, experiential science museum with over 100 hands-on exhibits, art gallery and vibrant community gathering place all in one, in the heart of the city. This mini TV campaign was designed to showcase how the Washington Pavilion supports culture to your own backyard.
+ The Details +
Two spots were cast, choreographed and shot entirely with local Sioux Falls talent
One spot remains waiting in the wings as the COVID-19 pandemic continues
“We were inspired to use magical realism to show everyone how the Washington Pavilion brings culture to your own backyard.” – Luke Tatge, Creative Director
We were inspired to use magical realism to show everyone how the Washington Pavilion brings culture to your own backyard.
+ The Results +
Unfortunately, this campaign was suspended after 30 days due to COVID-19
Estimated reach of 312,000+ people across multiple regional broadcast placements
You have an important message. It must be heard, understood, adopted and shared. But first it must stand out. What you say is just as important as where you say it.
