Western Technical College has been working with us to achieve their recruitment goals with both traditional and adult students for about 5 years.
Western’s past four years of creative expression have truly nailed down a particular path for the college — one where the road has been laid clearly for anyone’s next stage in life. “It’s Time” carried this through and saw Western through the tumult of pandemic-era higher education. Its extension, “There’s a Spot,” helped to reinvigorate the desire for learning in a post-pandemic world. And, most recently, an additional iteration of the campaign, “The Future Awaits,” started that spark of hope for what’s next.
This last year, there was an opportunity for a fresh start with something new and exciting. There’s an angle to build equity in an authentic expression of what college looks like in 2024 and beyond.
