It starts by giving proud alumni a reason to show up and making sure every moment points back to students.
On today’s episode of A Matter of Degrees, we sit down with Mindy Peep, associate director of digital and content marketing at the University of Wyoming (UW). Mindy shares how UW’s partnership with the NFL's Buffalo Bills turned alumni pride for Josh Allen into a student recruitment strategy!
How one email sparked a Buffalo Bills partnership
Keeping big activations focused on student recruitment
Alumni engagement strategies for schools without a Josh Allen
Hiring great people and getting out of their way
Using AI with intention
Mindy Peep has led UW’s digital and content marketing for more than seven years, growing the team from one person to a full crew of web, digital and social pros. She brings agency and financial marketing experience to the role and is presenting at the AMA Symposium for the Marketing of Higher Education this year.