Don’t wait for perfect clarity. Lean on your team and keep doing the work. That is how you lead a higher education marketing team through change and uncertainty.
On today’s episode of A Matter of Degrees, we sit down with Lauren Becwar, associate director of marketing and communications at the University of Nebraska-Lincoln (UNL). Lauren shares how her team keeps Big Red moving forward through leadership transitions and a brand refresh.
Leading through change and leadership transitions
Brand governance without being the brand police
Why it’s time for a brand refresh
Hiring for curiosity over experience
Mentorship and modeling work-life balance
For more than 10 years, Lauren Becwar has been in UNL’s University Communication and Marketing office, where she started working right after college. She now manages a team of designers, a project coordinator and a creative marketing specialist, and she recently took the lead on the university’s marketing and branding efforts.
Watch the full episode on YouTube or listen on Spotify. Looking for a higher education marketing agency? Learn more about how Epicosity can help.