How do you lead a team through change and uncertainty?
Don’t wait for perfect clarity. Lean on your team and keep doing the work. That is how you lead a higher education marketing team through change and uncertainty.
On today’s episode of A Matter of Degrees, we sit down with Lauren Becwar, associate director of marketing and communications at the University of Nebraska-Lincoln (UNL). Lauren shares how her team keeps Big Red moving forward through leadership transitions and a brand refresh.
Listen wherever you enjoy your podcasts
Key Topics
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Leading through change and leadership transitions
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Brand governance without being the brand police
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Why it’s time for a brand refresh
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Hiring for curiosity over experience
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Mentorship and modeling work-life balance
Meet Lauren Becwar
For more than 10 years, Lauren Becwar has been in UNL’s University Communication and Marketing office, where she started working right after college. She now manages a team of designers, a project coordinator and a creative marketing specialist, and she recently took the lead on the university’s marketing and branding efforts.
Watch the full episode on YouTube or listen on Spotify. Looking for a higher education marketing agency? Learn more about how Epicosity can help.