Changing people’s behaviors and their mindset is a challenge unlike any other.
The competition in growth marketing isn’t other businesses or institutions — its inertia of comfortable behaviors and reluctance to change. Telling people exactly what you want them to hear won’t work. We have to understand their world experiences and social circles are key to achieving goals in growth marketing.
At Epicosity, we know that inspiring mindset change begins with contemplation, preparation and action at the social level, involving interpersonal channels of communication. Growth marketing is all about transformative communications.
