Boxes and bags just got a HELLUVA lot more exciting
Epicosity elevates Helluva Container’s business of boxes and bags by building on the foundation of belief.
Capabilities
- Insights
- Content
- Media
- Strategy
- Studio
- Web
- Brand
Industry
- Growth Marketing
Solutions
- Brand Awareness
The Challenge
Helluva's primary challenge is always visibility. Being in the right place at the right time at the right price is one thing for a B2B service partner, but creating a unique brand that stays top of mind is another. We harnesses their vision and commitment to providing a "helluva" experience for customers across the country.
The Solution
A series of targeted videos that substituted for Helluva’s most important sales channel — trade shows and conferences shut down by the COVID-19 pandemic. The success of the all-digital campaign surpassed expectations — with full-video-view rate 50% above our own standards, a click-through rate almost 10x over industry standards and conversions worth almost a quarter million dollars in three months.
The Work
To match the Helluva brand, Epicosity repackaged their positivity, ambition, irreverence and enthusiasm in a brand strategy and campaign called “Box. Bag. Believe.” We introduced a spokesperson and through consistent character development, “Box. Bag. Believe.” instantly became one of Epicosity’s most explosive successes in any medium.
Helluva social Posts

0:30 Zero Waste Video
helluva Display Ads

Bill Cardboard Cutout

MCC Billboards
Redesigned Helluva Website

Redesigned Helluva Mobile Website

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