<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1537896316421862&amp;ev=PageView&amp;noscript=1">
Skip to content
Helluva Container

Boxes and bags just got a HELLUVA lot more exciting

Epicosity elevates Helluva Container’s business of boxes and bags by building on the foundation of belief.

Capabilities


  • Insights
  • Content
  • Media
  • Strategy
  • Studio
  • Web
  • Brand
Industry


  • Growth Marketing
Solutions


  • Brand Awareness

The Challenge

Helluva's primary challenge is always visibility. Being in the right place at the right time at the right price is one thing for a B2B service partner, but creating a unique brand that stays top of mind is another. We harnesses their vision and commitment to providing a "helluva" experience for customers across the country.

 

The Solution

A series of targeted videos that substituted for Helluva’s most important sales channel — trade shows and conferences shut down by the COVID-19 pandemic. The success of the all-digital campaign surpassed expectations — with full-video-view rate 50% above our own standards, a click-through rate almost 10x over industry standards and conversions worth almost a quarter million dollars in three months.

Helluva_GraphicQuoteBack2
Helluva_Main-Slider-Image2

The Work

To match the Helluva brand, Epicosity repackaged their positivity, ambition, irreverence and enthusiasm in a brand strategy and campaign called “Box. Bag. Believe.” We introduced a spokesperson and through consistent character development, “Box. Bag. Believe.” instantly became one of Epicosity’s most explosive successes in any medium.          

Helluva social Posts
helluva-social
0:30 Zero Waste Video
Helluva Vertical Social Videos
helluva Display Ads
helluva-display-ad-3
Bill Cardboard Cutout
Helluva_Bill_Cutout
MCC Billboards
  • MCC_Billboard2
  • MCC_Billboard1
Redesigned Helluva Website
TL-ResponsiveMockup-helluva
Redesigned Helluva Mobile Website
helluva-mobile-mock

Subscribe to the Higher Education Insights Newsletter